Johannesburg, 25 June 2021: Twizza, a proudly South African beverage company has announced a partnership with Eastern Cape rugby superhero Makazole Mapimpi.
This partnership is based on the synergies between the brand and player. Like Makazole, Twizza is a proudly Eastern Cape brand and their Head Office is still based in Komani / Queenstown. The company is a National operation with manufacturing sites in Queenstown, Cape Town and Middelburg and Distribution depots throughout the country. The Twizza brand is proudly local and is one of South Africa’s most popular soft drinks, providing consumers with affordable and accessible refreshment.
Lance Coertzen, Twizza Group Marketing Manager says, “Makazole’s rugby journey which is made up of many moments is a perfect vehicle to showcase our brand positioning of “Taste the Moment”. Furthermore, we feel that there is a perfect synergy in this partnership not only because of our shared humble beginnings, but also because Makazole is a man who lights up the rugby field and is the epitome of making dreams come true. We are looking forward to working with him to inspire generations of South Africans.
Makazole smiles when asked about the ambassadorship, “I’m excited for our partnership. It is important for me to be the best version of myself, and I am looking forward to creating memorable moments with Twizza. The brand resonates with me, being born and bred in the Eastern Cape and how it has remained true to its beginnings. It’s a family business and family is what shapes individuals and communities to be the best versions of themselves.”
Coertzen concludes, “With our vision to become the local refreshment of choice, we’re excited that the partnership with a local hero such as Makazole is going to create many more great moments for both our brands.”
MORE ABOUT TWIZZA
Founded in 2003 by Ken Clark in Queenstown, Twizza is the result of a passionate team taking a strong, scalable product to the market. From humble beginnings to being a proud beverages supplier with one of the most sophisticated production lines in the country, and a distribution network spanning across South Africa, Lesotho, Swaziland, Namibia, Botswana and Mozambique, Twizza has become synonymous with unique brands such as Twizza, Twizza Energy and Clark & Sons premium mixers.